Content strategy
A focused mix of topics and formats shaped around your audience, confirmed services, and available source material.
Content strategy, short-form video, branded creative, publishing, and reporting for addiction treatment and behavioral health centers. Built around your people, your spaces, and your voice.
Making time to tell it is another matter. FirstCall brings the creative and operational work together, so your social accounts can reflect the organization behind them.
We work from your confirmed facts, brand direction, and cleared media. You provide the context; we shape it into a considered, consistent presence.
See how the partnership worksA managed creative partnership, with responsibilities and scope agreed around your center.
A focused mix of topics and formats shaped around your audience, confirmed services, and available source material.
Short-form edits, staff introductions, facility stories, and useful explainers. Premium includes a quarterly on-site filming day.
Graphics, captions, and visual direction that connect your social presence with the identity of your center.
Content checks against your facts, brand instructions, and media permissions. Routine publishing is handled; exceptions are raised with your team.
Monthly reporting to understand distribution, engagement, and the available evidence. Learnings inform the next round of content.
Single-center and multi-location plans, with a distinct story for each location. Paid-social management is available within Premium, subject to eligibility.
Advertising spend is separate. Final deliverables, channel mix, and service terms are agreed in conversation.
You want a current, recognizable presence. You need a partner to keep the work moving.
Understand where social media fits, what your center can share, and how to judge the work.
No. FirstCall is a managed service. We handle the planning, creative production, scheduling, and reporting. Your team provides the center’s facts, brand direction, and usable source material.
Your people, spaces, and perspective shape the work. We build around your center’s own brand and source material, rather than putting a new logo on the same content.
We start with your business details, brand preferences, and media in one onboarding form. The service is designed to handle routine production and publishing for you, with questions and exceptions brought to your team when needed.
No. We focus on consistent, relevant content and transparent reporting. Social reach is not a guarantee of calls, admissions, or clinical outcomes.
Your center’s team owns admissions conversations and care-related messages. We focus on your social content; we are not an admissions or clinical service.
More of your story out in the world.
Less of your day spent getting it there.