Brand awareness.
A real digital footprint.
FirstCall builds brand awareness and a real digital footprint for treatment centers, so every ad, referral and cold call lands on a brand that looks alive.
We do it with done-for-you social media: posts planned, written, designed, checked and published every week on Instagram, Facebook, TikTok and YouTube, from 5 to 20+ a week depending on your plan, built from your facts, your staff and your city.
The sample is free, built from your website, and takes 30 seconds to request. Plans from $997/mo, month to month.
- TodayCheck out and e-sign
- Day 1Welcome email
- Day 315-minute kickoff
- Go liveWithin 10 business days
Your ads, referrals and calls get attention. Your brand earns the trust.
When someone clicks your ad, gets a referral or hears your name on a call, they look you up: Google, Instagram, Facebook, TikTok. If your feeds look dead, that attention loses trust. We're the organic layer that makes your paid media, referrals and outreach work better: they find a current, trustworthy brand.
Back up every click you pay for
A mother taps your ad at 11 PM and reads your landing page. Then she searches your name and opens your Instagram. If the last post is from March, she starts to wonder whether anyone will answer the phone. We keep your feeds current every week, so what she finds matches what your ad said.
Are you building a brand while you help people?
You're busy helping people, and the brand gets whatever time is left. We build it for you. We come up with the ideas, write, design and post the content, so you show up everywhere families look, supporting the ad spend and revenue work you already have going.
FirstCall was founded by a treatment center owner, who knows what families check before they call. We don't run your ads. We make your ads and outreach work better by keeping everything people find when they look you up current, real and on brand.
Run an agency that serves treatment centers? Add social under your brand with our white-label program.
This is what a FirstCall week looks like.
Carousels, single posts, Stories, a TikTok carousel and a Google post, all in the center's own brand, with its town and 24/7 number on every piece.
Sample center (fictional). Photos are stand-ins; your week is built from your own photos, facts and brand.
Every center gets its own look.
Three more sample centers, three different brands. Your week is built in your colors, from your photos, your facts and your town, so it never looks like anyone else’s.
One example week, start to finish
25-second walkthrough · captions built in · tap for sound
Fernvale Hollow Recovery is a sample center (fictional). How many pieces go out each week depends on your plan. See the full example week →
Families research treatment on their phones. Most centers barely post.
General agencies don't know this industry
Releases, 42 CFR Part 2, EKRA, LegitScript and how admissions actually works. You end up editing everything they send.
Your team has no time
Admissions and clinical staff are with clients. Social media gets done last, or not at all.
Stock photos don't build trust
People want to see your rooms, your staff and real stories, not a sunset with a quote on it.
We run it. You run your center.
Onboard
A short form, a 15-minute kickoff, your photos and a few phone videos from your staff. You add us as a partner on your accounts; you never share a password.
We build the week
Posts and stories from your confirmed facts, footage and reviews, with local search keywords for your city.
We check and publish
Every post is reviewed by a trained specialist, and sensitive topics get a second senior check. Then it publishes on schedule.
You see results
A preview of next week every Friday, for your information, and a one-page monthly report: reach, views, followers, profile visits, website clicks, and what we're doing next.
We run this exact system on our own treatment center.
Our founder's own treatment program is where every part of FirstCall was built and tested.
accounts reached in 5 days, up from 8
views passed on one TikTok post
844 accounts reached in 5 days, up from 8. One TikTok post passed 9,145 views. Individual results vary. Not a promise of results. Source: Instagram and TikTok account analytics. See the full case study
Built for an industry with rules.
Treatment marketing carries real legal risk. The system is designed so your content never creates it.
- Flat monthly fees. We never charge per lead, call or admission.
- Signed releases for anyone on camera, on file before filming.
- Facts only from your confirmed fact sheet. No outcome or success-rate claims.
- A Business Associate Agreement with every center.
- Your admissions team owns every DM and comment. We never reply to them.
- A duplicate check so your content never looks like another center's.
FAQ
Do we have to approve every post?
No. Our team writes, designs, checks and publishes everything. You confirm your fact sheet once, and you get a preview of the coming week every Friday for your information.
Do you guarantee calls or admissions?
No. No honest agency can, and paying a marketer per admission is illegal under federal law (EKRA) and many state laws. You pay a flat monthly fee for the work, and you see the numbers every month.
How much of our time does this take?
About two hours in the first week: a 20-minute form, a 15-minute kickoff, uploading photos and a few short staff videos recorded on a phone. After that, about 15 minutes a month, mostly a staff member recording a few short phone videos from our prompts.
Will our posts look like another center's?
No. Every post is built from your own facts, staff, photos and city, so your feed sounds like you and nobody else.
See what your feed could look like
Tell us about your center and we'll reply within one business day with a free sample week built from your website.