Questions treatment center owners ask
How we build brand awareness for treatment centers with done-for-you social media, what it costs, and what stays with your team.
Do we have to approve every post?
No. Our team writes, designs, checks and publishes everything. You confirm your fact sheet once, and you get a preview of the coming week every Friday for your information.
Do you guarantee calls or admissions?
No. No honest agency can, and paying a marketer per admission is illegal under federal law (EKRA) and many state laws. You pay a flat monthly fee for the work, and you see the numbers every month.
How much of our time does this take?
About two hours in the first week: a 20-minute form, a 15-minute kickoff, uploading photos and a few short staff videos recorded on a phone. After that, about 15 minutes a month, mostly a staff member recording a few short phone videos from our prompts.
Will our posts look like another center's?
No. Every post is built from your own facts, staff, photos and city, so your feed sounds like you and nobody else.
How much does it cost?
Four flat monthly plans: Essentials $997, Core $1,997, Premium $2,997 and Elite $4,997, plus a one-time onboarding fee ($500 on Essentials and Core, $1,000 on Premium, $2,000 on Elite). Month to month. See what each plan includes.
Is there a contract? How do we cancel?
No long-term contract. Every plan is month to month. To cancel, email us at support@firstcallsocial.com with 30 days' notice. Your accounts and everything we posted stay yours.
Are you HIPAA compliant? Will you sign a BAA?
Yes. We sign a Business Associate Agreement with every center as part of your agreement. Our workflow is designed so we never need patient information: it stays out of captions, forms, messages and reports. How we handle compliance.
Do we have to film anything or be on camera?
No. There's no film crew and no filming day. On Core and higher plans we send a few short video prompts each month that a staff member can answer on a phone in minutes, if they want to. No one appears without a signed release, and current patients never appear.
What do you need from us to get started?
A 20-minute onboarding form, your logo and some photos, partner access to your accounts (never a password) and a 15-minute kickoff call. We build your fact sheet from your website, and you confirm it once.
What happens after we pay?
Right after payment you e-sign your agreement and Business Associate Agreement on screen and get a signed copy by email. Within one business day you get a welcome email with your onboarding form. You book a 15-minute kickoff, and your feed goes live within 10 business days of that call and your completed form.
Can we see our own sample before we buy?
Yes. Send us your website and we'll email you a free sample week built from it within one business day. Get a free sample week.
How soon do we go live?
Your feed goes live within 10 business days of your kickoff call and completed onboarding form. The clock starts once you've sent your logo, photos and answers. It's a delivery date for the work, not a promise of calls or admissions.
What's in the monthly report?
Every client gets a one-page monthly report: reach, views, followers, profile visits, website clicks, and what we're doing next. We never report admissions: too many things drive them to credit any one channel honestly.
What platforms do you cover?
Instagram and Facebook on every plan. Core adds Stories and Google Business Profile, Premium adds TikTok, and Elite covers every platform, including YouTube.
Do you answer our DMs and comments?
No. People reaching out may need care, so your admissions team owns every conversation. We set up an auto-reply that points them to your admissions line and to 988.
Do we have to give you our passwords?
No. You add FirstCall as a partner in Meta Business Suite and as a manager on YouTube and Google Business Profile. You stay the owner and can remove us at any time.
Who owns the content and the accounts?
You do. Everything we publish stays on your accounts and in your folder.
Do you run paid ads?
No. We focus only on organic social media: the posts, Stories and videos your center publishes every week.
What if something goes wrong on a live post?
Use the urgent takedown form linked in your welcome email and in every Friday preview. Your schedule pauses the moment you submit, and the post comes down within two business hours.
Do you work with mental health and dual diagnosis programs?
Yes. We work with addiction treatment, detox, residential, PHP, IOP, dual diagnosis and behavioral health programs.
How do we reach you?
By email at support@firstcallsocial.com. We reply within one business day. Your only call is the 15-minute kickoff when you start.
See what your feed could look like
Tell us about your center and we'll reply within one business day with a free sample week built from your website.