Every treatment center social media guide, by topic
Practical guides for addiction treatment, detox, IOP and mental health programs, grouped so you can read a whole topic in one sitting. Founded by a treatment center owner.
Social media for treatment centers: the basics
Start here: what to post, how often, and the platforms families check before they call.
Social media marketing for addiction treatment centers: a practical guide
What to post, how often, which platforms matter and how to stay compliant: a practical social media guide for rehab, detox and behavioral health centers.
7 min readStrategy50 social media post ideas for treatment centers, and how to keep them coming every week
50 social media post ideas for treatment centers, sorted by theme, with a weekly plan and the posts that put patient privacy at risk.
7 min readContentHow often should a rehab post on social media? An example week
A realistic posting schedule for addiction treatment centers across Instagram, Facebook, TikTok, YouTube Shorts and Stories, with an example week of content.
4 min readStrategyWhy your rehab's Instagram isn't growing, and how to fix it
Rehab Instagram not growing? Check Account Status, reach and these 7 causes, with a weekly plan built for treatment center privacy rules.
8 min readStrategyTikTok for treatment centers: what to post, what to avoid, and whether it's worth it
TikTok for treatment centers: who's watching, a weekly video plan, and what never to post. Plain guidance for rehab owners.
7 min readGuideFacebook for treatment centers: what to post, and what to avoid
Facebook for treatment centers: who checks your page, a 10-minute page audit, 6 post types that work, what to keep off it, and a sample week.
7 min readGuideLinkedIn for treatment centers: how to reach referral partners
LinkedIn for treatment centers: who checks your page, a 15-minute page audit, 6 post types for referral partners and hiring, what to avoid, a sample week.
7 min readLocalGoogle Business Profile for rehab centers: weekly posts that help locals find you
Google Business Profile for rehab centers: the setup rules, a weekly post plan, and review replies that protect patient privacy.
6 min readPlaybooks by program type
Detox, IOP and PHP, mental health, telehealth and sober living programs each get different questions from families. These guides cover each one.
Detox center marketing: a social media playbook for withdrawal management programs
Detox center marketing on social media: what families check before they call, 7 post types that work, the claims to avoid, and a sample week.
7 min readGuideIOP marketing: social media for intensive outpatient and PHP programs
IOP marketing on social media: who you're really talking to, the questions they ask before calling, 6 post types, what to avoid, and a sample week.
7 min readGuideSocial media for mental health treatment centers: what to post, what to avoid
Social media for mental health treatment centers: what people check before they call, 8 post types, the claims to avoid, and a sample week.
7 min readGuideDual diagnosis program marketing: social media for co-occurring care
Dual diagnosis program marketing on social media: who reads your feed, how to explain integrated care, 6 post types, what to avoid, and a sample week.
7 min readGuideBehavioral telehealth marketing: social media for virtual care programs
Behavioral telehealth marketing on social media: state licensing lines, what to say about prescribing, 6 post types, what to avoid, and a sample week.
7 min readGuideSober living marketing: social media for recovery housing
Sober living marketing on social media: who checks your feed, how to show house rules and daily life, 6 post types, what to avoid and a sample week.
7 min readCost, hiring and choosing help
What social media and marketing cost, what's included, and how to compare an in-house hire with an agency.
How much does rehab marketing cost? Agency pricing explained
Rehab marketing cost, line by line: what centers pay for websites, SEO, ads, social media and certification, and how to compare quotes.
7 min readPricingSocial media management for rehab centers: what's included and what it costs
Rehab social media management explained for owners: what's included, what it costs, the staff time it takes, and the privacy rules.
7 min readGuideHow to choose a treatment center marketing agency: 12 questions to ask before you sign
Hiring a treatment center marketing agency? 12 questions to ask, how pricing works, and the EKRA red flag to watch for before you sign.
7 min readStrategyIn-house social media manager or agency: what's right for a treatment center?
Social media manager vs agency for your rehab: $8,900 a month with benefits vs a flat fee, staff time, compliance risk and how to choose.
8 min readAds, SEO and social working together
How a current feed supports the ads and search traffic you already pay for, for centers and for the agencies that serve them.
You're paying for clicks. Then families check your Instagram.
Rehab ads send families to your landing page. Before they call, most look you up on Google, Instagram and Facebook. A dead feed costs the click its trust.
6 min readStrategySocial media doesn't replace your SEO and ads. It makes them work better.
Your SEO and ads bring families to your website. Before they call, they check your social. Here's how an active presence adds trust, brand and reach to what you already do.
7 min readFor agenciesWhy your SEO and PPC clients need social (and how to add it without hiring)
Your treatment center clients pay you for SEO and ads. Families then check social before they call. Here's why social is the gap, and how to add it under your brand.
7 min readCompliance basics
Patient privacy and how marketing vendors may be paid. General information, not legal advice.
EKRA and treatment center marketing: can you pay a marketer per admission?
What the Eliminating Kickbacks in Recovery Act means for rehab marketing, why per-lead and per-admission pay is risky, and how to structure agency fees.
5 min readCompliancePatient privacy on social media: HIPAA and 42 CFR Part 2 basics for rehabs
How treatment centers can post, reply and share stories on social media without exposing patient information under HIPAA and 42 CFR Part 2.
5 min readLooking for your state? See social media for treatment centers by state. Want a head start? Get the free 30-day calendar.
See what your feed could look like
Tell us about your center and we'll reply within one business day with a free sample week built from your website.